New Image, Same People, Same Great Prices
We want your vehicle! Get the best value for your trade-in!

Boss Auto
1410 W Wisconsin Ave
Appleton, WI 54914

(920) 282-6152


I just bought myself a Jeep!!
I'm so excited. These people are AMAZING! This time I got to work with Derrick. The prices are outstanding and the customer service is even better.
Thank you for another great vehicle.



Bought an Acadia from them a few years back. Love the vehicle. About a year after I bought it I got deployed. If my wife needed anything done on the vehicle they would get her in as soon as possible. They helped my family out more then they realize by just being genuinely great and friendly people. 12/10 would recommend.


Great friendly dealership. Went with a buddy to help him find a truck. Awesome staff, great service and even met the owner. She's a very pleasant, vibrant, energetic young woman. Would highly recommend to anyone and would do business again!


James Engel

2006 Chevrolet Silverado 2500 Duramax

Dear Ritchie Auto,

We would like to put pen to paper and compliment you on the excellent service and assistance you provided us in purchasing our 2006 Chevrolet Silverado 2500 Duramax. It was easy, painless, affordable and most of all  I have one happy husband!  We are amazed on how quick and hassle free it was to find exactly what we were looking for.  You are very easy to work with and we appreciate everything.  We are more than happy to recommend your services, as we are 100% confident in others being just as happy as we are.  We will certainly give you guys a call if we are in need of another vehicle.  Thank you, Tressa Benotch